Sensodyne Flouride toothpaste is an everyday toothpaste to treat the pain of sensitive teeth and to help to prevent cavities. Regular brushing with Sensodyne Flouride also promotes healthy gums. Brush 2-4 times daily with Sensodyne Flouride toothpaste for a clean, healthy mouth. With twice daily brushing, Sensodyne Fluoride builds round the clock sensitivity protection and provides effective cleaning. It builds soothing protection around the nerve, deep inside the tooth so you don't worry when you eat or drink. It also contains fluoride to strengthen teeth and protects aganist decay.